Chryseis Tan shares what drives her entrepreneurial decision-making

Chryseis Tan shares what drives her entrepreneurial decision-making

Our shoot with Chryseis Tan took place shortly after the entrepreneur announced she was expecting her second child. If she hadn’t told us that her first trimester had been quite difficult, marred by morning sickness that lasted all day, we’d be none the wiser. What was evident instead was her radiant complexion which makes her the best ambassador for her own beauty brand – Lumi.

“All of our clients are ambassadors,” she says, responding to the compliment. “Our customers are at the center of what we do. There is an unequivocal sense of satisfaction that comes from customers who say our products have helped improve their complexion, boosting their confidence.

Tan launched the skincare line in 2020 with the goal of creating an affordable skincare line that uses high-quality ingredients inspired by her travels. Like her other businesses, Lumi is the result of something she is passionate about.

“I tend to gravitate towards things that I’m personally passionate about – dining, travel, beauty,” she says, describing her entrepreneurial decisions. There is definitely an element of risk, she adds, but that’s a given when it comes to entrepreneurship.

“Risk is something you have to accept as a business owner,” she explains. “That said, it comes down to intuition for me.”

That Tan has a natural instinct for business should come as no surprise. She did, after all, learn from one of the best, watching her father Tan Sri Vincent Tan, founder of the Berjaya Group, from an early age.

“Being exposed to entrepreneurship from an early age, I was able to hone my business acumen over the years through my father’s guidance.”

The fact that Tan has a diverse business portfolio has led some to describe her as a “serial investor.” It is, however, a label that she does not agree with because it does not fully reflect her level of involvement in the various companies in which she evolves.

“I think I’m more of an entrepreneur,” she says. “I love the conceptualization phase of a new business opportunity and I think what I bring most to the table is strategic thinking. With all the companies I’m involved in, whether in as a founder or an investor, the question I ask is, how will this impact the sphere it’s in. How will it add value to a person’s quality of life? customer ? “

For example, The Curate Group, of which Tan is the founder. The company was born out of the owner’s passion and enthusiasm for Japanese culinary culture. Dining establishments established under the group include Bar Shake, Hide, Park Grill and Sushi Den.

The “Japanese-centric” Curate Group, she tells us, is committed to creating more “uplifting Japanese dining concepts” here in Malaysia, based on the fact that the response so far has been overwhelming.

“Japanese cuisine is incredibly multifaceted,” she explains. “There are countless cooking techniques and ingredients from different prefectures to introduce to the Malaysian public.”

She observes that clients have developed a more demanding palette, which has resulted in a greater focus on ingredients and techniques. Additionally, this seems like an opportune time for F&B businesses, as the desire for fine dining experiences has grown exponentially over the years.

Having been exposed to entrepreneurship from an early age, Chryseis has honed her business acumen over the years. — YAP CHEE HONG/The star.

“I think we all rediscovered our sense of exhilaration post-lockdown, and that included culinary experiences to satisfy our taste for wanderlust and discovery,” she says. “The culinary scene in Malaysia will continue to grow, evolve and elevate. We are seeing more and more talented young Malaysian chefs returning home from stints abroad. They bring with them new perspectives and approaches. which have been exciting to experience from a restaurant perspective.”

But in addition to the desire to elevate a certain industry, Tan also focuses on fundamentals when assessing the viability of a business, whether it’s something she’s thought about or if it’s is an investment opportunity – these are “product or brand evolution, scalability and market gaps”.

Apart from managing her business ventures, Tan also holds several positions at the Berjaya Group, where she sits on the board of directors. She is a director and chairman of Natural Avenue Sdn Bhd, executive director of Berjaya Land Bhd while leading the marketing of Four Seasons Hotel and Hotel Residences Kyoto, Japan.

It means having to balance a tight work schedule while caring for her two-year-old daughter, Arianna Kyla Faliq. Now that she and her husband SM Faliq SM Nasimuddin are expecting their second child, Tan is careful not to take on too much.

“Build and invest in a good, reliable support system,” she advises. “Spending time with my family is a great stress reliever. My husband and I have very hectic work lives, so taking the time to pause and relax with each other and our daughter does wonders for us. Arianna has her own cheeky sense of humor and these funny moments take away all the stress I can feel.

Having the right team was also essential when she was adjusting to the early months of her pregnancy. Experiencing low and high energy days is normal, but it is amplified when you wait.

“From a business owner’s perspective, there are times when I am bursting with ideas and zeal, and there are times when I need to be offline and rest,” she explains. “Surrounding myself with reliable teams in all of my endeavors means I have the flexibility to listen to my body and switch off briefly when needed.”

She acknowledges that motherhood has changed her and while she remains a bold, dedicated and determined entrepreneur to see her businesses prosper, becoming a parent has also instilled in her a new way of seeing things and fostered a different way of life.

“There’s definitely been more work-life balance since Arianna came into our lives,” she says. “If work trips are kid-friendly destinations, I’ll always consider family vacations, even if it’s just for a weekend.”

It allowed the family to develop a new appreciation for things that might have been missed before.

“Seeing the world through her lens has been so grounded,” Tan says. “We appreciate the things that, as adults, we can just gloss over.”

With every business I’ve been involved in, whether as a founder or an investor, the question I ask is, how will it impact the sphere it’s in? How will it add value to a customer’s quality of life?

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