Five Steps to Entering New Markets Online

Five Steps to Entering New Markets Online

Expanding into uncharted territory without understanding the local culture or its language is where brands stumble. The solution, according to Chris Nicholls of Search Laboratory, is to combine cultural awareness with a data-driven strategy. Implementing a data-driven strategy is key to growing in global markets. Getting to know your new target market and its nuances …

Five Steps to Entering New Markets Online Read More »