European retailers scramble to keep prices low to attract struggling shoppers

European retailers scramble to keep prices low to attract struggling shoppers

LONDON, Nov 9 (Reuters) – Some European retailers forecast or announced better sales for the year this week after scrambling to keep prices low to attract cash-strapped shoppers, while others including Marks & Spencer (MKS.L) and Adidas (ADSGn.DE) warned of profiteering. Many consumers have turned to cheaper private label products, boosting sales at retailers like …

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