brand strategy

How important is standardization to changing the CTV market?

How important is standardization to changing the CTV market?

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The growth of the CTV market indicates that advertisers are exploiting the opportunity to reach engaged viewers with relevant messaging. But if standardization is key to building brand trust and encouraging new investment, what else needs to be done? For The Drum’s Future of TV initiative, IAB UK members discuss the evolution of standardization in …

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Five Steps to Entering New Markets Online

Five Steps to Entering New Markets Online

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Expanding into uncharted territory without understanding the local culture or its language is where brands stumble. The solution, according to Chris Nicholls of Search Laboratory, is to combine cultural awareness with a data-driven strategy. Implementing a data-driven strategy is key to growing in global markets. Getting to know your new target market and its nuances …

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