How the middle classes are killing their must-have shopping brands

How the middle classes are killing their must-have shopping brands

So farewell Joules, purveyor of corduroy gentleman’s trousers in an eye-catching shade of crushed raspberry, velor pet bed (in yorkie, spaniel or long dog sizes), ballet slippers, rugby shirts and of all sorts of other items that festoon the middle -class house all over the grounds. A store goes bankrupt that is not so much …

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