Confectionery

India's Kid's Snacks Market Growth Driven by Convenience, Health and Safety

India’s Kid’s Snacks Market Growth Driven by Convenience, Health and Safety

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Around the world, the growth of the snacking category in general is well known to have been quite phenomenal, driven by increased consumer education Overall, the snacking sector has benefited from the habits developed during the COVID-19 pandemic and its associated confinements. In India, the kids’ snacks market in particular has seen significant growth, with …

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Consumers looking for “brands that deliver on their core values ​​at an economical price”: market researcher

Consumers looking for “brands that deliver on their core values ​​at an economical price”: market researcher

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“Redefining Value” is at the forefront of current trends as consumers adapt to a global cost of living crisis in the face of economic and political volatility. With tight budgets and supplies under pressure, brands need to be flexible in their actions and open-minded to connect with consumers, while taking full advantage of rapidly emerging …

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